Building a Business in 2025: the secrets no one will tell you

Description

This syndicated study explores the realities of building a business in Romania in 2025, capturing both the mindset and lived experience of entrepreneurs and aspiring founders. Using a quantitative approach complemented with attitudinal and behavioral insights, the study reveals the tensions between optimism and pressure, passion and constraints, and ambition and uncertainty in today’s entrepreneurial landscape.

What the study covers:

• The emotional landscape of entrepreneurship: optimism coexisting with stress, pressure, and isolation
• Key motivations for starting a business, with passion as the primary trigger
• The main barriers and fears entrepreneurs face, from financial concerns to systemic challenges
• What drives success beyond planning: mindset, adaptability, and access to resources
• The reality of running a business: long hours, blurred work-life boundaries, and constant pressure
• The role of technology and AI in entrepreneurship: growing relevance, but still pragmatic and limited usage

Study Methodology & Sample Specifications

Methodology: Quantitative online survey among entrepreneurs, explorers (aspiring entrepreneurs), and general population
Sample: Entrepreneurs (n=219), Explorers (n=209), General population (n=1001), Romania
Fieldwork: May 2025