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Latest studies
Retail Choice Drivers. From promotions to retail media
1.000,00 € excl. VAT
This syndicated study looks at how urban shoppers in modern trade actually decide — before they leave home and once they are in front of…
Kid approved – Children’s influence on household shopping decisions
1.000,00 € excl. VAT
This syncicated study measures how children aged 8–16 actually shape what the household buys, combining qualitative work with parents and children with a nationally representative…
Webinar iVent Vibe 2026
1.000,00 € excl. VAT
This syndicated study measures, through a consistent set of activation impact metrics, how brand presence at festivals and events actually translates into visibility, participation and…